Easy Stay At Home Jobs

After two days my quality score on my first campaign with Google bottomed out at 2 so my ads were not going to be shown unless I paid an exorbitant amount for some clicks.

After a bit of research I’ve found out that the most important aspect of the quality score comes from your click through rate (apparently) and mine was abysmal. It was either that or my landing page. I think Google have something against landing pages that have the sole purpose of getting a potential customer to click through to another site like mine does.

So I gave Google the boot with that campaign but left the other one going.

I finally figured out how to work Yahoo after getting a reply from their customer service department. Good response time by the way.

On Yahoo I started my campaign anew. For exactly the same ad with the same words I’m getting 10 times as many clicks AND  linking directly to the merchant. Considering they only have 15% of the search traffic that Google has I’m quite impressed. Conversions haven’t been through the roof though as I’ve currently only managed to snag two sales total.  One from the Google campaign and one from the Yahoo campaign.

I’ve bought, renovated and rented out two houses to the value of 100′s of thousands of dollars but I’ve gotta admit that I’m finding this PPC stuff a lot more stressful and it’s only costing me about $10.00 a day.  I’m also finding that I’m spending a lot of time poring over statistics and analyzing, analyzing, analyzing with no experience to base my analysis on. I don’t really know how long I’m suppose to try a campaign out before trying to tweak it or ditch it.

At the moment I’m just hoping that I reach another three sales in Clickbank before my campaign funds run out. At least then I will get a check from Clickbank and hopefully break even.  Then I can get back to my websites in peace.

My recommendations with PPC at the moment are that you should do a lot of study on it beforehand. Highly recommended is a degree in Marketing or Psychology or both so you can write an effective ad.

From everything I’ve seen so far most of the successful campaigns are riding on the back of thousands of dollars of research.  My poor old marketing budget currently can only stretch to free so I might give it a miss if it doesn’t come good soon.

Maybe I shouldn’t have started over Christmas season but I’ve never been one  to wait for the perfect time.

For the whole one or two of you who come to this blog for reasons other than writing some crappy comment for a back link I wish you a Merry Christmas.

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