My First Foray Into PPC Marketing With Google Cash Detective
December 22nd, 2009 | 
Author: I got access to the old Google Cash System and was able to get the pack that Chris is sending out to 1500 people for free. This has given me access to the Google Cash Detective.
So for the last couple of days I’ve been actively absorbing all this great information. As I’m a bit of an exciteable bloke and I had all this wonderful information making it all out to be so easy I decided it was time to jump right in and start a PPC marketing campaign. I’ve been wanting to start into this aspect of online marketing for a while now but have balked when confronted with actually exchanging money for clicks.
Google seems to be the place to go to get your feet wet if you haven’t done it before. I’ve started with all the three big boys and Google is by far the easiest to get going. The interface is easy to navigate, it’s a doddle to change the ads and bid prices, it’s just easy all around. What I don’t like about Google is the quality score. It’s hard to get your head around having a high quality score with good click prices and then waking up to a low quality score with high click prices. What The!! That sucks the big one.
You can diddle around with your keywords, your landing pages and your ads to improve on it but as nobody really knows what the algorithm is and Google aint’ telling you really are just guessing. The little box thingy was telling me that my keywords were unrelated which had me scratching my head because the targeted keyword in the ad is mentioned no less than 5 times. I found some advice which talked about putting the exact keyword phrase into the meta description tag so I tried it.
I didn’t think this would help things much but it changed back to being relevant. Didn’t change the quality score though. Oh well. My ads were still not being shown so I had no choice but to up the bid price. Now I’m not only showing but I’m at the top of the page! Again What The! I’ve read that this is not the place to be and dropped the bid price very slightly. Back to not being shown so raised it back to the minimum. Now I’m near the top again. Doh!
I’m really starting to dislike this PPC stuff. It seems random and is starting to piss me off. The other two, Yahoo and MS Ad Center, are no easier to get your head around but for a different reason. Their interfaces are terrible. I don’t know if I’m a bit stupid or what but I created my campaigns and then decided I needed to change them slightly. I had a terrible time trying to figure out where to go to change targeting and all that. In short I hated the whole experience. I still can’t figure out why my ads aren’t showing in either of them and don’t know what else to try. I’m not getting impressions so I know they aren’t showing up anywhere.
I’m going back to niche websites and article marketing. It’s a lot more of a peaceful past time and only costs me my time plus I know what I’m doing. I’ve had a sale through Google Adwords but as my click prices aren’t going down I’m not hopeful about actually making a profit. It’s a Clickbank product as well and I’ve only sold the one so I’ve got 4 more to go otherwise my money is just going to sit there and get eaten away with Clickbank charges.
I would have to say that affiliate marketing through PPC is not one of the easiest stay at home jobs. At least not for me so far.
Posted in Make Money With Affiliate Programs
great information thank you
In a bad economy, people get desperate. In a bad economy where the internet exists, people turn to online business. In response to layoffs and pay cuts, People are starting internet businesses in record numbers. Affiliate marketing is a popular choice to start out on the internet but it often requires multiple websites as you often need promote a large variety of products to get the most earning potential.
I agree with you in part but it depends on your business model. Some people do super sites and target lots of keywords. This is cheaper than the method I have chosen with lot’s of sites that concentrate on one keyword which are easy to rank for. It costs a bit of money to get going but once you start covering costs it’s OK. The other problem with lots of sites is keeping track of ‘em all and making sure you keep freshening ‘em up so Google keeps loving them.